Strategy

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Strategy

Converting low value banking customers using digital services

Most banks know the profitability of their existing customer base. They would have done deep analysis using their customer relationship management (CRM) tool or from market research to produce perceptual maps of customers based on behaviour or psychographic variables.

Intro to Competitive Markets

The Fundamental Principle: In perfectly competitive markets, no firm realises economic profits e.g. pets.com downfall where the nature of the business is easily copied – the competitive aspect. Economic profits are returns in excess of the opportunity cost of capital. (Above and beyond accounting profits). In the real world, product markets are rarely perfect and […]